Very often people buying a horse have no idea how to handle it. In any case, it should be understood that this animal has a wide range of emotions that need to be remembered. So, the experts told how to establish contact with the horse without frightening it off.
As Franklin Levinson says, the first thing to do is suppress your emotions and the urge to hug the horse. Until the animal is used to you, you should avoid unnecessary touching and disturbing personal space. To begin with, take it easy and demonstrate confidence and ease of behavior. When the horse sees that it has nothing to fear, it will be more accommodating.
Now, according to experts, it is worth moving on to a slow and fluid acquaintance. Treat the horse as you would a human: speak softly and gently, touch as little as possible, and constantly monitor your reaction. It would be ideal to stand near the horse’s shoulder and occasionally come up to it to scratch around the mane. After a couple of such repetitions, the animal will trust you more.
However, as Levinson points out, it’s worth taking a little time to watch a couple of horse films. Then you will be assured of a pleasant first contact experience.

Source: Wayofthehorse